Matt Cutts offers up a great overview of some of the fundamental principles around what’s going on in the background when you do a search, specifically in Google. Of course you need your website optimized for search engines, employing SEO best practices so you can be found, but what’s happening when your target market is actually searching for you?
Everyone uses search but do you understand what makes SEO work?
Search engine optimization or SEO coupled with leveraging smart analytics needs to be fundamental considerations for any smart web development project. If your target audience can’t find you through the search engines then you’re not getting your message out. And if you, or your web developer isn’t employing best practices SEO and web analytics… well you’ll likely not get very far. Your website might look pretty but it won’t deliver results.
A great introduction.
Keep in mind this is only an overview introducing a few of the major dynamics in play. [click to continue…]
