Your website rightfully belongs at the center of your web / internet marketing strategy. However, if it is unsupported by a broader, data driven integrated marketing strategy its utility and your investment is significantly compromised. A website of pretty pictures by itself will not deliver the performance you need.
Stated another way; a beautiful looking website without traffic or conversions on what you need done is a digital paperweight.
Successful web design is an analytics informed, data driven marketing excercise designed to deliver measurable results on your stated objectives. What do you need your site visitors to DO?
- Consume your copy/media content? Inform themselves?
- Register for or attend your event(s)?
- Join?
- Buy?
- Contact you?
Internet marketers need something to happen. They need to be able to quantify it. And they need access to the data and levers to impact ongoing performance.
Pretty pictures while important are not what drives the effort. It’s about the numbers baby. Good numbers are what’s really pretty.
