Clients trained and empowered

…We’re here though if you need us.

Gone are the days when non-technical website owners and marketers need to be dependent on IT developers to implement routine updates. Of course you can always outsource website updating but most likely you’ll find you have quicker and less costly alternatives. Reserve the IT big guns, their related expertise and expense for the heavy lifting and what they do best as needed. Most likely they would rather focus their skills on more challenging and profitable projects anyway without the distraction of routine changes and updates. Shhhhh, this is often why routine updates take so long. They’re frequently seen as a low urgency nuisance and there’s no money in it.

So, if you or an associate are comfortable with menu driven software such as the MS Office suite of products or most computer or online utilities with a user interface you can certainly update your own website. We’ll show you how. Client training is fundamental to what we do and included in all deliverables. We want you to be empowered to monitor and update your website and any related marketing vehicles. You can do this directly, delegate or outsource as you choose. It is your website, related tool set and you hold the keys. If that sounds scary, fear not. It’s easier then you might imagine.

Will you, a non-professional in web marketing attain the same results as a seasoned professional working in the field? Honestly, likely not. However, with a good plan and access you can go very far, further then you might expect, and certainly at considerable savings. Of course if you have the budget and the need for skilled web professionals these are certainly always available to you including ourselves. The difference is now you have access, full ownership, options and greater control.

Training and consultation available:

• Administration of and updating your website
• Blogging how-to and best practices
• SEO (search engine optimization for your website)
• Web analytics and marketing methodology
• Usability & Merchandising
• Leveraging Social Media
• Reputation Management

There is of course a broader range of related disciplines and sup-specializations from the above web marketing practices. Consultation will help identify your needs and what you’re willing to take on or delegate.

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