The Stateline Community Foundation
The Stateline Community Foundation serves the greater Beloit area and broader Wisconsin / Illinois stateline region. They’re at the very forefront of facilitating positive change for its target communities, their residents and service organizations. Effectively communicating with their audience and providing important information in a convenient and engaging manor is of paramount importance, not just for them but for the community they serve. Resonate Web Marketing worked extensively with the Stateline Community Foundation to help them refine and craft their message to be delivered online. Content messaging, website usability and user engagement were key in developing an intuitive and easy-to-use and consume web presence. All this in order to reach, engage and service the broadest possible audience.
Stateline Community Foundation recognized that even more than their own needs and wants, the needs of their audience required much more than a simple “brochure website”. It was what their audience needed. To a growing extent, this audience prefers to access information and engage online. So the S.C.F. site had to be as easy to update as possible given their continually changing information. It had to be current, content-rich, engaging and as easy to access and consume as possible.
Stateline Community Foundation anticipated that increasingly, their service levels are tied to client engagement online. Their client engagement online often defines to a large extent, their brand in the minds of those they serve.
Among those things Resonate delivered for S.C.F….
- An easy to access and update themselves, fully customized CMS (Content Management System) built on WordPress.
- Intuitive site navigation to those key service and information content areas.
- Completely re-engineered their scholarships presentation and applications capture methodology.
- Search optimized website and content development and presentation.
- Web development optimized for the rapidly expanding mobile audience of smart-phone and tablet users.
- Extensive development of forms, calendars, RSS feeds and more.
- Extensive graphics development.
- Extensive consultation on best-practices regarding content organization, messaging, usability and client engagement.
- Payment and donations capture.
- Social Media integration.
- Analytics… they need direct access to insight on how their website is performing.
As typically happens working this closely with clients around their online strategy, the working relationship and consultancy evolves into a caring, strategic alliance. We like to think we’re helping them reach their overall goals through leveraging the resources and economies available to them via web technologies that reach beyond simply “building a website”. The end result, another great client we’ve been privileged to work with.
