- Getting Found / Getting Traffic – Under the hood, search engine optimization factors into virtually all aspects of the site design and good SEO is a function of good Keyword research.
- Usability – Usability and site navigation has been improved throughout. This along with the addition of content and functionality better serve to inform the visitor and encourage continued engagement.
- Performance / Analytics – For the first time web analytics have been employed and the client has direct access. Training here is also provided in order to make data driven decisions for ongoing performance gains on marketing objectives.
- Ownership Control – (continued) We cleanly and without disruption migrated the URL and hosting from that controlled by two different “third parties” to their own. They now have full ownership, access and control over their own investment.
