A friend and associate, Genia Stevens and I will be conducting a series of Internet Marketing training seminars for the local Beloit WI Chamber of Commerce here in Southern WI, Northern IL. In the weeks ahead we’ll be introducing regional businesses and organizations to best practices around using web based technologies to further their marketing objectives. We’ll be touching on Social Media, Mobile/Local internet marketing, SEO (search engine optimization), web analytics and much much more.
Internet Marketing Training for Southern WI / Northern IL
Whether you’re already using internet-based technologies, are considering it, or just want to learn more you’re invited to join us for this three part series. My feeling is that internet marketing training is best done, of course while online. So we’ll be online and going through live examples to better illustrate concepts, help you see and understand what is being presented. And if you’re brave enough we’ll even take a look at your own site and provide you some insight and tips you can take back with you.
You’ll walk away with greater insight and actionable steps to move you closer to taking better advantage of what internet marketing can do for you and your business or organization. If you have a laptop you’re welcome to bring it and follow along.
Training Session Schedule:
Session 1: Wednesday June 30, 8:30 – 11:30 a.m.
- Internet Marketing - An introduction to primary web marketing channels. Includes on-line, real-time demonstrations and discussions.
- Social Media - An introduction to several different social media tools, such as Facebook and Twitter. This part will help define how these tools integrate with traditional marketing efforts, as well as how their success can be measured.
- Developing your social media strategy - This final segment will take you through the process of developing a successful social media strategy, enabling you to build relationships with prospective customers. You will analyze a sample social media strategy designed to drive traffic to your website/storefront, generating revenue.
Session 2: Wednesday July 14, 8:30 – noon
- Facebook and LinkedIn – Learn how to locate your target market and engage it in conversation.
- “Mobile/Local” web marketing – A discussion on increased Smartphone web use, and how the relevance and utility of traditional, print “yellow pages” is being replaced by web search.
- Search Engine Optimization (SEO) – Make sure that your business is found when being searched online using search engines.
Session 3: Wednesday August 4, 8:30 – noon
- Web Analytics – You cannot reach your internet marketing objectives if you don’t know where you’re at, how you’re doing and where you’re heading. Learn to employ web analytics to help inform yourself about results and help you make data-driven decisions.
- Twitter and YouTube – Learn how to incorporate these two powerful communities into your social media strategy How to use these social media tools to attract your audience to your website/storefront.
All internet marketing training will be conducted at Vision Beloit, 500 Public Ave. Beloit WI 53511. We’re right on the state-line border of Southern WI / Northern IL.
The series is FREE to persons employed by companies which are members of the GBCC. The charge for persons employed by non-member companies is $100/session. This cost may be applied to GBCC membership. To register contact Aimee Thurner at (608) 365-8835 or e-mail.
