It’s not just about pretty pictures. Web design that delivers results is much more.
Your website rightfully belongs at the center of your web / internet marketing strategy. However, if it is unsupported by a broader, data driven integrated marketing strategy its utility and your investment is significantly compromised. A website of pretty pictures by itself will not deliver the performance you need.
Stated another way; a beautiful looking website without traffic or conversions on what you need done is a digital paperweight.
Successful web design is an analytics informed, data driven marketing excercise designed to deliver measurable results on your stated objectives. What do you need your site visitors to DO?
- Consume your copy/media content? Inform themselves?
- Register for or attend your event(s)?
- Join?
- Buy?
- Contact you?
Internet marketers need something to happen. They need to be able to quantify it. And they need access to the data and levers to impact ongoing performance.
Pretty pictures while important are not what drives the effort. It’s about the numbers baby. Good numbers are what’s really pretty.
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I’m fortunate to be able to do work that I enjoy. It’s something I’ve not always had the opportunity to do. It’s something many are not able to do.
I’m lucky… or perhaps in a more self-determinant way… perhaps I’ve paid enough dues over time to be in this position. At any rate, while there’s still work-work to be done, for the most part I like what I, along with Ana do for a buck. Hopefully I’m not inciting a turn of events by my acknowledgement. You don’t talk about your team’s pitcher nearing the end of a no-hitter game. You don’t want to risk inviting bad karma.
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